Pelangi Publishing Group (PPG) was founded in 1979 by a team of young teachers. Within a period of 38 years, the company has grown from strength to strength, publishing over 10,000 titles spanning multiple languages.
It was conceived by 3 former teachers who saw the potential demand for locally written revision books in the national language as, at that time, there were only a handful of such books available in the market when the Cambridge Examination System was replaced by the local examination system and the medium of instruction changed from English to Bahasa Malaysia. The partners’ initial goal was to assist students in their efforts to prepare themselves for the new examination system. Their first publications were translations of past-year examination papers with suggested model answers for core subjects such as Mathematics and Science.
An Award-winning Publisher
Pelangi is the first Malaysian publisher to be awarded the ISO 9001: 2000 accreditation in publishing. This accreditation serves as a platform for the company to further enhance its overseas markets and place the company in a better position to meet any challenges that might arise. The company is also the first homegrown publisher to be public listed in 2004.
As a testament to its high-quality products and sensitivity to new developments in the educational sector of Malaysia, Pelangi was awarded the Enterprise 50 Awards 2000, 2001 and 2002, Superbrands 2005, Golden Bull Awards 2008 – Hall of Fame, The BrandLaureate – SMEs Chapter Awards 2009 and 2011 for Books/Digital Products, the Anugerah Buku Negara 2012, SMEs Signature Award 2012 and 2013, The World’s Best Brands in Publishing Award 2013, Signature Award in Educational Products 2014, President Award Publishing Educational Award 2015 and Most Sustainable Brand Award in Leadership Publishing & Education Solution 2016.
Diversification and Expansion
In 2004 and 2005, the company expanded its business overseas with the setting up of subsidiary companies in China, Thailand and Indonesia. The expansion has resulted in increased marketing activities in these countries. In addition to selling to countries in Southeast Asia, the company has also targeted the Middle East and West Asian countries like Egypt, India, Bangladesh and Sri Lanka.
In September 2009, the company had incorporated a wholly-owned subsidiary company in England and Wales under the name of Dickens Publishing Ltd. It is part of the company’s plans to use London as the point to venture into the global market. With the incorporation of Dickens in Europe, its goal of becoming a renowned publishing brand worldwide will be a step nearer.
At an exciting time of business, PPG has grown into a multi-million corporation with an annual group turnover of over RM 60 million. The company’s range of products caters to all levels of society, from pre-schoolers to adults, and is exported to many countries.
Other than publishing, PPG has also ventured into printing, educational training, digital, multimedia and online-related businesses. Currently, the company has subsidiaries and associate companies in China, Thailand, Indonesia, Singapore, and the United Kingdom. Pelangi Publishing Group is without doubt a trusted leading publisher in Malaysia.
Corporate Social Responsibility (CSR)
To strike a balance between Pelangi’s corporate and social value, the company also takes part in community service actively. PPG extends its contributions to the public good through its Corporate Responsibility Initiative, which is taken up to ensure that the Group continues to embody the principles of corporate responsibility in order to create sustainable value. Each year, besides contributing monetary and product donations to charitable and needy organisations, the Group also acts as a sponsor for various educational functions and events.